{ "snapshot": "fixed_2025_synthetic", "source_sha256": "076ee4211ddf09ad12980b2a6c86e7b65988477c887b4b44787100bcd8d7337a", "mdl_sha256": "b46f508601368902562d67f36980c1a0e861800915fa2a54422f56de650ecc90", "reporting_timezone": "Europe/London", "wren_version": "0.15.0", "duckdb_export_version": "1.5.6", "models": [ { "model": "MarketingCampaignMonthly", "rows": 112, "schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "campaign_id", "type": "VARCHAR" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_roas", "type": "DOUBLE" } ], "governed_schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "campaign_id", "type": "VARCHAR" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "eligible_conversions", "type": "HUGEINT" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_roas", "type": "DOUBLE" } ], "sha256": "be592d16dc4d2a9d0ab8ccb2e680bc5a80915e3b850d13081fab4942b9f485a3", "bytes": 4467, "keys": [ "reporting_month", "campaign_id" ], "export_sql": "SELECT CAST(\"reporting_month\" AS VARCHAR) AS \"reporting_month\", \"campaign_id\", \"campaign_name\", \"marketing_channel\", \"spend_gbp\", \"eligible_conversions\", \"attributed_gross_merchandise_revenue_gbp\", \"attributed_net_revenue_gbp\", \"net_roas\" FROM MarketingCampaignMonthly ORDER BY reporting_month, campaign_id" }, { "model": "MarketingCampaignDaily", "rows": 3022, "schema": [ { "name": "reporting_date", "type": "DATE" }, { "name": "campaign_id", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "BIGINT" }, { "name": "clicks", "type": "BIGINT" }, { "name": "valid_sessions", "type": "BIGINT" }, { "name": "placed_orders", "type": "BIGINT" }, { "name": "attributed_placed_orders", "type": "BIGINT" }, { "name": "unattributed_placed_orders", "type": "BIGINT" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_orders", "type": "BIGINT" }, { "name": "unattributed_eligible_orders", "type": "BIGINT" }, { "name": "first_observed_acquisitions", "type": "BIGINT" }, { "name": "attributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "BIGINT" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "objective", "type": "VARCHAR" }, { "name": "start_date", "type": "DATE" }, { "name": "end_date", "type": "DATE" }, { "name": "lifetime_budget_gbp", "type": "DECIMAL(18,2)" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "cumulative_spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "expected_cumulative_spend_gbp", "type": "DOUBLE" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "governed_schema": [ { "name": "reporting_date", "type": "DATE" }, { "name": "campaign_id", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "HUGEINT" }, { "name": "clicks", "type": "HUGEINT" }, { "name": "valid_sessions", "type": "BIGINT" }, { "name": "placed_orders", "type": "BIGINT" }, { "name": "attributed_placed_orders", "type": "BIGINT" }, { "name": "unattributed_placed_orders", "type": "BIGINT" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_orders", "type": "BIGINT" }, { "name": "unattributed_eligible_orders", "type": "BIGINT" }, { "name": "first_observed_acquisitions", "type": "BIGINT" }, { "name": "attributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "HUGEINT" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "objective", "type": "VARCHAR" }, { "name": "start_date", "type": "DATE" }, { "name": "end_date", "type": "DATE" }, { "name": "lifetime_budget_gbp", "type": "DECIMAL(18,2)" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "cumulative_spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "expected_cumulative_spend_gbp", "type": "DOUBLE" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "sha256": "b4210a8f935448ac1fabbd5d69295d9c4357a5bb5ca6e69bca4e15fdb85a5ec9", "bytes": 203296, "keys": [ "reporting_date", "campaign_id" ], "export_sql": "SELECT CAST(\"reporting_date\" AS VARCHAR) AS \"reporting_date\", \"campaign_id\", \"marketing_channel\", \"spend_gbp\", \"impressions\", \"clicks\", \"valid_sessions\", \"placed_orders\", \"attributed_placed_orders\", \"unattributed_placed_orders\", \"eligible_conversions\", \"attributed_orders\", \"unattributed_eligible_orders\", \"first_observed_acquisitions\", \"attributed_first_observed_acquisitions\", \"unattributed_first_observed_acquisitions\", \"raw_gross_order_amount_gbp\", \"cancellation_gross_amount_gbp\", \"gross_merchandise_revenue_gbp\", \"sales_refunds_gbp\", \"cancellation_reversals_gbp\", \"net_revenue_gbp\", \"raw_net_order_amount_gbp\", \"attributed_gross_merchandise_revenue_gbp\", \"unattributed_gross_merchandise_revenue_gbp\", \"attributed_sales_refunds_gbp\", \"unattributed_sales_refunds_gbp\", \"attributed_cancellation_reversals_gbp\", \"unattributed_cancellation_reversals_gbp\", \"attributed_net_revenue_gbp\", \"unattributed_net_revenue_gbp\", \"allocated_budget_gbp\", \"negative_input_count\", \"campaign_name\", \"objective\", CAST(\"start_date\" AS VARCHAR) AS \"start_date\", CAST(\"end_date\" AS VARCHAR) AS \"end_date\", \"lifetime_budget_gbp\", \"cost_coverage\", \"acquisition_basis\", \"cumulative_spend_gbp\", \"expected_cumulative_spend_gbp\", \"ctr_pct\", \"cpc_gbp\", \"conversion_rate_pct\", \"gross_roas\", \"net_roas\", \"media_only_cac_gbp\", \"attribution_rate_pct\", \"budget_utilisation_pct\", \"budget_pacing_pct\", \"flag_spend_without_eligible_attributed_orders\", \"flag_budget_overspend\", \"flag_ahead_of_budget_pacing\", \"flag_approaching_budget\", \"flag_unexpected_negative_inputs\", \"flag_incomplete_attribution\" FROM MarketingCampaignDaily ORDER BY reporting_date, campaign_id" }, { "model": "MarketingCampaignSummary", "rows": 24, "schema": [ { "name": "campaign_id", "type": "VARCHAR" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "objective", "type": "VARCHAR" }, { "name": "start_date", "type": "DATE" }, { "name": "end_date", "type": "DATE" }, { "name": "lifetime_budget_gbp", "type": "DECIMAL(18,2)" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "BIGINT" }, { "name": "clicks", "type": "BIGINT" }, { "name": "valid_sessions", "type": "BIGINT" }, { "name": "placed_orders", "type": "BIGINT" }, { "name": "attributed_placed_orders", "type": "BIGINT" }, { "name": "unattributed_placed_orders", "type": "BIGINT" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_orders", "type": "BIGINT" }, { "name": "unattributed_eligible_orders", "type": "BIGINT" }, { "name": "first_observed_acquisitions", "type": "BIGINT" }, { "name": "attributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "BIGINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "governed_schema": [ { "name": "campaign_id", "type": "VARCHAR" }, { "name": "campaign_name", "type": "VARCHAR" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "objective", "type": "VARCHAR" }, { "name": "start_date", "type": "DATE" }, { "name": "end_date", "type": "DATE" }, { "name": "lifetime_budget_gbp", "type": "DECIMAL(18,2)" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "HUGEINT" }, { "name": "clicks", "type": "HUGEINT" }, { "name": "valid_sessions", "type": "HUGEINT" }, { "name": "placed_orders", "type": "HUGEINT" }, { "name": "attributed_placed_orders", "type": "HUGEINT" }, { "name": "unattributed_placed_orders", "type": "HUGEINT" }, { "name": "eligible_conversions", "type": "HUGEINT" }, { "name": "attributed_orders", "type": "HUGEINT" }, { "name": "unattributed_eligible_orders", "type": "HUGEINT" }, { "name": "first_observed_acquisitions", "type": "HUGEINT" }, { "name": "attributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "HUGEINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "sha256": "ac27894500bea52f1e19d62b70d8a309eb77f7bffb7b552609dcafb1b39ec91f", "bytes": 14597, "keys": [ "campaign_id" ], "export_sql": "SELECT \"campaign_id\", \"campaign_name\", \"marketing_channel\", \"objective\", CAST(\"start_date\" AS VARCHAR) AS \"start_date\", CAST(\"end_date\" AS VARCHAR) AS \"end_date\", \"lifetime_budget_gbp\", \"cost_coverage\", \"acquisition_basis\", \"spend_gbp\", \"impressions\", \"clicks\", \"valid_sessions\", \"placed_orders\", \"attributed_placed_orders\", \"unattributed_placed_orders\", \"eligible_conversions\", \"attributed_orders\", \"unattributed_eligible_orders\", \"first_observed_acquisitions\", \"attributed_first_observed_acquisitions\", \"unattributed_first_observed_acquisitions\", \"raw_gross_order_amount_gbp\", \"cancellation_gross_amount_gbp\", \"gross_merchandise_revenue_gbp\", \"sales_refunds_gbp\", \"cancellation_reversals_gbp\", \"net_revenue_gbp\", \"raw_net_order_amount_gbp\", \"attributed_gross_merchandise_revenue_gbp\", \"unattributed_gross_merchandise_revenue_gbp\", \"attributed_sales_refunds_gbp\", \"unattributed_sales_refunds_gbp\", \"attributed_cancellation_reversals_gbp\", \"unattributed_cancellation_reversals_gbp\", \"attributed_net_revenue_gbp\", \"unattributed_net_revenue_gbp\", \"allocated_budget_gbp\", \"negative_input_count\", \"ctr_pct\", \"cpc_gbp\", \"conversion_rate_pct\", \"gross_roas\", \"net_roas\", \"media_only_cac_gbp\", \"attribution_rate_pct\", \"budget_utilisation_pct\", \"budget_pacing_pct\", \"flag_spend_without_eligible_attributed_orders\", \"flag_budget_overspend\", \"flag_ahead_of_budget_pacing\", \"flag_approaching_budget\", \"flag_unexpected_negative_inputs\", \"flag_incomplete_attribution\" FROM MarketingCampaignSummary ORDER BY campaign_id" }, { "model": "MarketingChannelMonthly", "rows": 72, "schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "BIGINT" }, { "name": "clicks", "type": "BIGINT" }, { "name": "valid_sessions", "type": "BIGINT" }, { "name": "placed_orders", "type": "BIGINT" }, { "name": "attributed_placed_orders", "type": "BIGINT" }, { "name": "unattributed_placed_orders", "type": "BIGINT" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_orders", "type": "BIGINT" }, { "name": "unattributed_eligible_orders", "type": "BIGINT" }, { "name": "first_observed_acquisitions", "type": "BIGINT" }, { "name": "attributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "BIGINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "governed_schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "marketing_channel", "type": "VARCHAR" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "HUGEINT" }, { "name": "clicks", "type": "HUGEINT" }, { "name": "valid_sessions", "type": "HUGEINT" }, { "name": "placed_orders", "type": "HUGEINT" }, { "name": "attributed_placed_orders", "type": "HUGEINT" }, { "name": "unattributed_placed_orders", "type": "HUGEINT" }, { "name": "eligible_conversions", "type": "HUGEINT" }, { "name": "attributed_orders", "type": "HUGEINT" }, { "name": "unattributed_eligible_orders", "type": "HUGEINT" }, { "name": "first_observed_acquisitions", "type": "HUGEINT" }, { "name": "attributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "HUGEINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "sha256": "950f62ae48432a9b807c4030585f354cf3c380e48cb972262830b32accf92d5c", "bytes": 16849, "keys": [ "reporting_month", "marketing_channel" ], "export_sql": "SELECT CAST(\"reporting_month\" AS VARCHAR) AS \"reporting_month\", \"marketing_channel\", \"cost_coverage\", \"acquisition_basis\", \"spend_gbp\", \"impressions\", \"clicks\", \"valid_sessions\", \"placed_orders\", \"attributed_placed_orders\", \"unattributed_placed_orders\", \"eligible_conversions\", \"attributed_orders\", \"unattributed_eligible_orders\", \"first_observed_acquisitions\", \"attributed_first_observed_acquisitions\", \"unattributed_first_observed_acquisitions\", \"raw_gross_order_amount_gbp\", \"cancellation_gross_amount_gbp\", \"gross_merchandise_revenue_gbp\", \"sales_refunds_gbp\", \"cancellation_reversals_gbp\", \"net_revenue_gbp\", \"raw_net_order_amount_gbp\", \"attributed_gross_merchandise_revenue_gbp\", \"unattributed_gross_merchandise_revenue_gbp\", \"attributed_sales_refunds_gbp\", \"unattributed_sales_refunds_gbp\", \"attributed_cancellation_reversals_gbp\", \"unattributed_cancellation_reversals_gbp\", \"attributed_net_revenue_gbp\", \"unattributed_net_revenue_gbp\", \"allocated_budget_gbp\", \"negative_input_count\", \"ctr_pct\", \"cpc_gbp\", \"conversion_rate_pct\", \"gross_roas\", \"net_roas\", \"media_only_cac_gbp\", \"attribution_rate_pct\", \"budget_utilisation_pct\", \"budget_pacing_pct\", \"flag_spend_without_eligible_attributed_orders\", \"flag_budget_overspend\", \"flag_ahead_of_budget_pacing\", \"flag_approaching_budget\", \"flag_unexpected_negative_inputs\", \"flag_incomplete_attribution\" FROM MarketingChannelMonthly ORDER BY reporting_month, marketing_channel" }, { "model": "MarketingMonthlyOverview", "rows": 12, "schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "BIGINT" }, { "name": "clicks", "type": "BIGINT" }, { "name": "valid_sessions", "type": "BIGINT" }, { "name": "placed_orders", "type": "BIGINT" }, { "name": "attributed_placed_orders", "type": "BIGINT" }, { "name": "unattributed_placed_orders", "type": "BIGINT" }, { "name": "eligible_conversions", "type": "BIGINT" }, { "name": "attributed_orders", "type": "BIGINT" }, { "name": "unattributed_eligible_orders", "type": "BIGINT" }, { "name": "first_observed_acquisitions", "type": "BIGINT" }, { "name": "attributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "BIGINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "BIGINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "governed_schema": [ { "name": "reporting_month", "type": "DATE" }, { "name": "cost_coverage", "type": "VARCHAR" }, { "name": "acquisition_basis", "type": "VARCHAR" }, { "name": "spend_gbp", "type": "DECIMAL(38,2)" }, { "name": "impressions", "type": "HUGEINT" }, { "name": "clicks", "type": "HUGEINT" }, { "name": "valid_sessions", "type": "HUGEINT" }, { "name": "placed_orders", "type": "HUGEINT" }, { "name": "attributed_placed_orders", "type": "HUGEINT" }, { "name": "unattributed_placed_orders", "type": "HUGEINT" }, { "name": "eligible_conversions", "type": "HUGEINT" }, { "name": "attributed_orders", "type": "HUGEINT" }, { "name": "unattributed_eligible_orders", "type": "HUGEINT" }, { "name": "first_observed_acquisitions", "type": "HUGEINT" }, { "name": "attributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "unattributed_first_observed_acquisitions", "type": "HUGEINT" }, { "name": "raw_gross_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_gross_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "raw_net_order_amount_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_gross_merchandise_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_sales_refunds_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_cancellation_reversals_gbp", "type": "DECIMAL(38,2)" }, { "name": "attributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "unattributed_net_revenue_gbp", "type": "DECIMAL(38,2)" }, { "name": "allocated_budget_gbp", "type": "DOUBLE" }, { "name": "negative_input_count", "type": "HUGEINT" }, { "name": "ctr_pct", "type": "DOUBLE" }, { "name": "cpc_gbp", "type": "DOUBLE" }, { "name": "conversion_rate_pct", "type": "DOUBLE" }, { "name": "gross_roas", "type": "DOUBLE" }, { "name": "net_roas", "type": "DOUBLE" }, { "name": "media_only_cac_gbp", "type": "DOUBLE" }, { "name": "attribution_rate_pct", "type": "DOUBLE" }, { "name": "budget_utilisation_pct", "type": "DOUBLE" }, { "name": "budget_pacing_pct", "type": "DOUBLE" }, { "name": "flag_spend_without_eligible_attributed_orders", "type": "BOOLEAN" }, { "name": "flag_budget_overspend", "type": "BOOLEAN" }, { "name": "flag_ahead_of_budget_pacing", "type": "BOOLEAN" }, { "name": "flag_approaching_budget", "type": "BOOLEAN" }, { "name": "flag_unexpected_negative_inputs", "type": "BOOLEAN" }, { "name": "flag_incomplete_attribution", "type": "BOOLEAN" } ], "sha256": "4b4f167331f89e9329bc3abba1aa2ba4e82246e2c2a5a7e6f1c5c8033d4ca0fa", "bytes": 11545, "keys": [ "reporting_month" ], "export_sql": "SELECT CAST(\"reporting_month\" AS VARCHAR) AS \"reporting_month\", \"cost_coverage\", \"acquisition_basis\", \"spend_gbp\", \"impressions\", \"clicks\", \"valid_sessions\", \"placed_orders\", \"attributed_placed_orders\", \"unattributed_placed_orders\", \"eligible_conversions\", \"attributed_orders\", \"unattributed_eligible_orders\", \"first_observed_acquisitions\", \"attributed_first_observed_acquisitions\", \"unattributed_first_observed_acquisitions\", \"raw_gross_order_amount_gbp\", \"cancellation_gross_amount_gbp\", \"gross_merchandise_revenue_gbp\", \"sales_refunds_gbp\", \"cancellation_reversals_gbp\", \"net_revenue_gbp\", \"raw_net_order_amount_gbp\", \"attributed_gross_merchandise_revenue_gbp\", \"unattributed_gross_merchandise_revenue_gbp\", \"attributed_sales_refunds_gbp\", \"unattributed_sales_refunds_gbp\", \"attributed_cancellation_reversals_gbp\", \"unattributed_cancellation_reversals_gbp\", \"attributed_net_revenue_gbp\", \"unattributed_net_revenue_gbp\", \"allocated_budget_gbp\", \"negative_input_count\", \"ctr_pct\", \"cpc_gbp\", \"conversion_rate_pct\", \"gross_roas\", \"net_roas\", \"media_only_cac_gbp\", \"attribution_rate_pct\", \"budget_utilisation_pct\", \"budget_pacing_pct\", \"flag_spend_without_eligible_attributed_orders\", \"flag_budget_overspend\", \"flag_ahead_of_budget_pacing\", \"flag_approaching_budget\", \"flag_unexpected_negative_inputs\", \"flag_incomplete_attribution\" FROM MarketingMonthlyOverview ORDER BY reporting_month" } ], "queries_sha256": "7ffd49807962cebd3070cbadb2b17d174cd9bb6dbe0f0d0071ebb23702c3eab0", "comparison": { "absolute": 1e-08, "relative": 1e-10 }, "checks": "All exported rows, all fixed SQL queries and all saved verified examples passed Wren versus direct DuckDB and typed Parquet parity." }